Privacy Policy

Last updated: 23 April 2025

At Tideverra Inc. — including our affiliated entities in the UK, US, and Australia — your privacy matters deeply to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you engage with our website (www.tideverra.com), our mobile app, and any associated services, social channels, or interactions (collectively, the “Services”).

By accessing or using our Services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, we kindly ask that you discontinue use.

What We Collect

1. Information You Provide
When you register, make a purchase, or communicate with us, we collect details such as your name, contact information, billing/shipping address, and other personal data. If you send a gift, you may also share someone else’s personal information.

2. Device Identifiers
We collect technical data (e.g., device ID, browser type, IP address) to personalize your experience and ensure site security.

3. Analytics & Log Data
Like most websites, we log data such as pages visited, time spent, purchases made, and your general browsing behaviour to help us improve our Services.

4. Cookies & Tracking
We use cookies, pixel tags, and similar technologies to remember preferences, enhance performance, and personalize your experience. Some of these may be set by third-party platforms.

How We Use Your Information

We use your personal information to:

Deliver, maintain, and improve our Services
Process transactions and manage your account
Respond to your inquiries and requests
Send order updates, marketing emails, and service messages
Personalize your experience
Meet legal obligations and prevent fraud

Legal bases under the GDPR may include your consent, contract fulfillment, and our legitimate interest in improving the Tideverra experience.

Sharing & Disclosure

We only share your personal data when necessary, including:

With service providers (e.g., couriers, payment processors, email partners)
When required by law or legal process
To prevent fraud or protect our rights
In the event of a business transfer (e.g., merger or acquisition)
With your consent (e.g., for testimonials or social media features)

Data Retention

We retain personal information only as long as necessary to fulfill our purposes, resolve disputes, comply with legal requirements, and improve our services.

International Transfers

Your data may be processed in countries outside your own, including the US. We take steps to ensure your data is treated securely in accordance with this Privacy Policy.

Your Rights Under GDPR & UK GDPR

If you reside in the EEA or UK, you may:

Access, update, or delete your data
Object to or restrict processing
Request data portability
Withdraw consent at any time

To exercise these rights, please submit a request or contact us directly. You also have the right to lodge a complaint with your local Data Protection Authority.

Privacy Rights for US Residents

California: Please refer to our [California Privacy Notice] for details on your CCPA rights.
Nevada: You may request that we do not sell your personal data—even if we do not currently sell it—via this form.

Children’s Privacy

Our Services are not intended for children under 13 (16 in the EEA, 18 in the UK). We do not knowingly collect data from anyone below these ages. If we learn we have done so, we will delete that information promptly.

Data Security

We use industry-standard measures (e.g., SSL encryption) to protect your personal information. However, no online system can be 100% secure. Please be mindful when sharing sensitive information online.

Third-Party Services

Our Services may link to or integrate with third-party platforms. We are not responsible for their privacy practices. Please review their policies before engaging.

Our Service Providers

We work with trusted partners, including:

Epsilon Abacus (UK) for consumer behaviour insights
Logistics, marketing, and customer service providers
Analytics platforms (e.g., Google Analytics)

These partners access only what is needed to perform their tasks and are contractually bound to protect your information.

Competitions & Promotions

By entering a sweepstakes or promotion, you may agree to receive marketing emails. You can unsubscribe at any time. In case of conflict, the terms of the promotion will take precedence.

Managing Your Preferences

You can:

Unsubscribe from marketing emails via the link in any message
Edit or delete your account through your profile page at www.tideverra.com or by submitting this request form.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date. If changes are significant or if you're in the EEA/UK, we will request your consent via pop-up or banner notifications.